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Steuben part of Toll Road marketing compact
KPC News Service Feb 15, 2019
ANGOLA — Steuben County is one of the early participants in a new partnership to promote tourism and economic development along the Indiana Toll Road.
The emerging partnership with the Indiana Toll Road, South Shore Convention and Visitors Authority and other counties will promote tourism and economic development along Interstate 80/90, it was announced on Wednesday.
“We are pleased to partner with the Indiana Toll Road and our (convention and visitor bureau) peers to represent Northern Indiana and promote the region as an attractive destination,” said June Julien, executive director of the Steuben County Tourism Bureau.
Videos and still photos highlighting area destinations and things to do are now featured at the Indiana Toll Road travel plazas on TV screens for visitors.
“The Indiana Toll Road is a quick and easy way to get from the Illinois border to the Ohio border, and this is a great opportunity for telling the story of Indiana and all the stops travelers can make along the way,” said Speros A. Batistatos, president and CEO of the South Shore Convention and Visitors Authority. “The partnership is a natural fit to showcase the brand-new Mascot Hall of Fame in Whiting, lakefront casinos, Indiana Dunes National Lakeshore, University of Notre Dame, Studebaker National Museum and Pokagon State Park, among others along the route.”
Millions of motorists travel along I-80/90 daily and will see a cohesive brand featuring destinations from Lake County to Steuben County. When visitors walk into travel plazas they will see images and video of area attractions and are directed to along8090.com for additional information.
The campaign is featured prominently as part of the Toll Road’s $70 million restoration project that included the demolition and rehabilitation of eight travel plaza buildings along I-80/90.
“We are excited to partner with Northern Indiana Convention and Visitors Bureaus to complete the look of the newly renovated plazas. We look forward to helping increase awareness of Indiana’s unique attractions and outdoor activities through this partnership,” said Bill McCall, communications manager for the Indiana Toll Road.
For more information on how to get involved, please contact the South Shore CVA at 219-989-7770.